What you need to know about Google’s internet advertising plan
Google has unveiled its new internet advertising program, which will see users spend an average of £8.30 per month on advertising on Google+ and Google Search, but only £5.80 per month for Google Search.
In other words, users won’t be paying as much to be served ads as they are on Google Search or Google+ for the first time.
The new Google AdWords program is also limited to the UK.
The new adverts are only available in the UK, however, and there are no plans to roll them out elsewhere in the world.
Google’s new ad strategy also appears to be aimed at improving Google+’s user experience and reducing churn.
According to the company, the new ad system will see Google+ users spend only £1.60 on Google search, while Search users will spend an extra £2.60 per month, which means Google+ will cost the average UK user £7.30 more per month to access the search engine.
Users will also see less adverts when they search for specific keywords in the Google Search app, which are more likely to be clicked.
As well as the adverts being restricted to UK users, the company also revealed that Google+ is only available to UK-based users.
Google+ also offers users the option to opt out of advertising, which is a more robust system than its previous system of just showing ads for a certain number of days.
This change to the Google Adwords program comes on top of Google’s previous ad strategy, which has also seen the company remove ads on Facebook and other social networks in favour of offering free adverts on Google+.
The Google+ ad policy, which Google described as “designed to better target and improve the user experience on Google+, is part of Google+ plans to deliver better results for advertisers”, and the company has been keen to emphasise that the new strategy will improve the experience for users.
“As we continue to work with our advertisers and brands to help them improve their online experiences, we’ll continue to improve our advertising platform to deliver a better user experience for all Google+ members,” Google said.
When the new Google ad campaign launches, Google+ accounts will be automatically migrated to the new AdWords system, which could impact users who have already paid to use Google+ as well as those who are using the Google+ app for the very first time this year.
In an effort to make it easier for users to understand the changes Google has made to its ad strategy over the past few years, the Google spokesperson did not answer many of the questions I posed to them about the new program, but they did confirm that it will not affect the company’s advertising policies.
It’s clear that Google wants to make the AdWords experience as user-friendly as possible, but it will be interesting to see how it manages this.