Why the ‘Hockey Gods’ are back online shopping and online loyalty marketing
The NHL has been quietly rebranding its online shopping portal.
The league is expected to release a new website on Monday, with a goal of providing a more tailored experience for fans who use social media to shop online.
The site will feature the same top-level product search tools that the NHL currently provides.
There will also be a new “Buy Now” section for players, coaches and fans.
The new online shopping platform will allow fans to shop for their favorite team’s players, players’ jerseys and other apparel.
“We think we’re in the early days of what this is going to look like,” league President/GM Craig Patrick told reporters during a conference call.
“And I think it’s something that will hopefully go along way in providing more of a consumer-centric experience.”
Patrick added that the new website will be in the same format as the NHL’s existing shopping portal, which launched in the summer of 2017.
Patrick said the league has been working with retailers like Target, Sears and JC Penney to figure out how to offer its customers more tailored products.
The team plans to have an extensive selection of jerseys available for fans to pick up online, including some that are currently unavailable on NHL.com.
“This is going be an evolution in our online store,” Patrick said.
“I think the marketplace is really in a great place right now, but we’re always looking for ways to expand and create value for our customers.”
The NHL and its retailers have been using social media and social media marketing to target fans with different tastes and interests.
But Patrick said that the league will have a more streamlined shopping experience on the new site.
He added that this will include more in-store inventory and more tailored offerings.
For fans who want to make purchases, the league is also looking at adding a shopping cart feature.
The NHL’s online shopping section is similar to its current portal, but it’s not clear whether the league plans to implement a shopping feature on the site.
For now, Patrick said, fans will have access to the same shopping experience that they have on the NHL.tv app and on mobile devices.
But fans can expect a few other new features on the website.
The most notable one is a new section called “Customers Can Buy” where fans can look at what other fans are buying and see their personal preferences for products, Patrick explained.
The shopping cart will also offer a variety of shopping options, including “Buy Only This Week” and “Buy One, Get One Free.”
“The fans will be able to see what we’re doing on a daily basis, but they’ll also be able make their own choices,” Patrick added.
The website also has a section called the “Sports Fans” section, where fans will see a collection of all the teams’ jersey sales.
The NBA has also been experimenting with online shopping in its stores.
The company recently opened an online store for NBA players, while MLB is planning to launch its own store later this year.
NHL players will be the first in the NHL to be able use an online shopping app.
But the league still doesn’t have a solution for fans of other sports who want a dedicated online shopping option.
Patrick pointed to the NBA’s new social media app as an example of a potential solution.
“It’s something we’re looking at that’s really been evolving,” Patrick told NHL.net’s Elliotte Friedman.
“There are some different things that are happening around the league right now that are kind of looking to bring more of an online experience to fans.”