How do you use social media to get more traffic?
It’s no secret that Facebook, Twitter, Pinterest and Instagram have been used by millions of people to share content and promote products.
Now, one marketing expert is claiming that the power of the social media landscape is growing exponentially.
“I think the Internet of Things is going to be the biggest driver of traffic and advertising, and that’s not a joke,” said Dan Tingley, the founder and CEO of Zoho, which focuses on digital marketing and social media.
“If you think about it, if you had all the devices and all the information out there, and you could do your own marketing, then I think it would be a lot easier for people to do that than with social media.”
The power of social media and digital advertising in the 21st centuryThe power that social media has had on advertising is evident.
According to research conducted by Pivotal Research Group, in the past five years, online advertising has tripled, reaching a record $6.4 billion in 2014, up from $3.4 million in 2013.
That figure was topped only by Google, which brought in $4.6 billion in advertising revenue in 2014.
The trend is clear: The majority of consumers, and the vast majority of businesses, are using social media as their primary source of news and information.
According the New York Times, “the average American now spends about four hours a day on social media, more than twice as much as the average American spends on television and more than triple that of the average consumer.”
The internet and social platforms have been instrumental in the rise of the internet generation, said Tingie, who says that as technology evolves, so does the role of social and mobile advertising.
The rise of digital advertising means that, for marketers, there is no longer a single, consistent source of advertising revenue.
“What is the digital advertising business today?” said Tingsley.
“You need to go to multiple sources to be successful.
You need to find your audience and reach them in a different way.”
With the proliferation of devices and the ever-increasing number of apps that can be accessed via smartphones and tablets, Tingleys claims that the opportunity is there to “create a world where people can be connected, wherever they are.”
For example, in 2017, he said, “there was a time when you had to be in a building to make an ad.”
Now, he says, it’s possible to reach millions of consumers by using apps like Instagram, Twitter and Facebook.
“In the past, you had a lot of tools that weren’t as accurate and you had people who didn’t understand how to interact with the digital world,” said TINGLEY.
“Now, you can interact with them through these tools, and they’re all engaging with the audience and getting more engagement.”
With this new generation of advertising consumers are looking to social media platforms for information about products and services, which is why TingLEY says that “social media has become the most common and powerful tool” to reach them.
“There are a lot more products out there than ever before,” said he.
“And social media is just the first tool to help you find them.”
Social media is a powerful tool for reaching consumersThe power to reach consumers has been growing exponentially in the years since the first Facebook and Twitter accounts were launched.
For example, Tingsleys research found that online sales of physical products and clothing in 2017 was $18 billion, up by more than 50 percent from $8 billion in 2015.
The rise of social networks has also contributed to the increase in digital advertising, according to Tingries research.
In 2015, the average online ad spent $12.3 million, up more than 20 percent from 2010.
The same year, digital advertising revenue increased by 43 percent, to $1.9 billion.
But the growth has slowed down since 2016, according TingsLEY.
“The big growth is in digital and in the number of ads,” he said.
“The amount of digital ads has been falling.
The growth in digital ads is slowing down.”
While the rise in digital sales has been a boon for advertisers, it has also hurt the ability of marketers to reach their potential customers.
According Tingles research, in 2016, the amount of time spent on social network advertising accounted for 19 percent of the advertising spend, and it’s projected to rise to 24 percent in 2019.
Tingley believes that social and digital marketing is being used by businesses to build trust and relationships, rather than simply selling products and goods.
“We need to understand that trust is an important part of building a brand,” he explained.
“It’s important for businesses to understand the relationship that they have with their customers.
We need to be able to build a relationship with people that they don’t have with them in the physical world.”
Tingleys research suggests that this trust is often lost when consumers do not see the benefit of social or digital marketing.
According to Tings