4 Tips to Boost Your Online Marketing Business
There’s nothing more satisfying than to see your online marketing campaign kick off in the form of a click-through on your site.
Now you can add more bang for your buck by utilizing social media for marketing, too.
Here are 4 tips for using social media to boost your online business.
Get the Right Social Media Network 1.
Make sure you have the right social media network, says Chris Ziegler, founder of Zieglers Marketing.
He recommends checking out the following networks: Facebook – This platform is the most widely used in the world, but it’s also the most popular for influencers and publishers.
Check out the most relevant content to see if there’s something you can share with your audience.
Keep the Conversation Going With Content Marketing Tips Social media has many uses, says Zieglen, but the most important is to keep the conversation going.
“If you post content, your audience will follow up with you.
The more you share and the more people follow you, the more opportunities you have to reach more people,” he says.
Use the Right Content Marketing Tools To Create Content The most important thing you can do to increase your chances of creating quality content is to use the right content marketing tools.
The following are the best content marketing tips you can use: Content marketing tools that work for you: Adwords – Adwords is the industry standard for online marketing and it has many tools that can help you create quality content.
You can check out our guide on Adwords to find the best ad formats to use.
Buzzsumo – Buzzsumos content marketing tool is a great way to create content for your blog, but be sure to use it in moderation.
Social media marketing tools: Pinterest – The most popular Pinterest content is designed to help you find relevant content for each post.
It has the ability to connect with other users to create a more personalised experience.
It also offers tools that make it easy to share your content with the world.
Use Facebook’s Content Marketing Tool If you want to drive traffic to your business, then you need to create engaging content that’s worth sharing on social media.
But what does the best Facebook content marketing post look like?
Here are some tips to help get you started: 1.
Create a Story and Video to Help Drive Traffic to Your Business – Make sure your story is well-written, says Eric Pfeffer, senior content marketing manager at HubSpot.
“When people see a story that’s compelling and well-made, they are more likely to share,” he adds.
2, Get Rid of The ‘Hype Cycle’ – When people see an article, they often assume it has a high probability of success.
So, Pfefer recommends creating a short, compelling video that explains what you’re trying to achieve.
“The longer the video, the better chance it will get the attention it deserves,” he explains.
3, Create a Good Image for Your Business with a High-Quality Video – When a video gets shared, it will give your brand an edge.
So get a photo with a high-quality image that will help your brand stand out.
“A great video can easily increase your engagement,” Pfeffers adds.
4, Make It Easy to Share on Social Media With an Image that’s Perfect for Social Media Social media is a tool that’s always evolving, says Pfefeffer.
“I find that people are very much in need of content that is relevant to their audiences and engaging,” he said.
Here’s what to look for when creating an engaging social media video.
1) Make it easy for people to follow up and share your video – A good social media post should be easy to follow, P Feffer says.
If you’re not sure how to do this, PFEffer suggests following a few steps: Take a screenshot of the video.
Write a caption for each person that sees your post.
Link to your post on Facebook, Twitter, or other social media sites.
The best part?
If you follow all these steps, the odds of getting followers increases.
2) Create a good image that’s high-resolution – When creating a photo that’s easy to read, P Fessler says, you should use a photo of something that is at least 300 pixels wide and 300 pixels tall.
Pfeffeers also recommends making sure the photo is crisp and clear.
3) Make sure to tag your content – If you use social media, be sure that your content is relevant and is well written, Pffeers adds, adding that it’s important to tag everything that your audience sees.
4) Use content marketing services to make your content look more professional The most effective social media content marketing service for you will be something like HubSpot’s Content Management Suite, which is available for free and comes with tools like video, audio, video conferencing, photo editing, and more